TheUKDave

OK, so I don't proclaim to be an advertising guru. But given some of the adverts I see, I'm pretty sure I could be. Or at least I could/should be a person that prevents some adverts from ever seeing the light of day.

Samsung's new phone, the Galaxy SIII, is "designed for humans". Impressive.

Now, call me a pedant, but isn't being "designed for humans" just about the absolute, fundamental, minimum criteria for an android device? Or for that matter, any smartphone ... or any phone at all ... or any piece of consumer electronics ... or pretty much anything that Samsung manufacture?

Are they concerned that with a name like Galaxy SIII, that it's been designed for extra-terrestrials?

Or perhaps they're looking to undo some damage caused by it's predecessor, the SII, which was accidentally designed for something other than humans? If so, what was that one designed for?

I'm not going to be the only person talking about how hilariously bad this slogan is, and I doubt I'm the first either. Are they perhaps hoping that the 'buzz' generated around how bad the advert is, will at least get people talking about the product?

The particular hilarious thing about adverts like this, is the chain of people that it has to have gone through, before reaching the market. And no one - at least no one senior enough - along that chain, stopped to say, "What a minute ... this is ridiculous. Are we really doing this?". It makes me smile :)